Behind a Name and Branding

What is behind your name or brand?

I once overheard a colleague pose this question to another co-worker:

“What if Dawn Dean isn’t her real government name?”

It ticked me off, seeing how I had come so far to adore my name and its meaning (first light, to begin).

Yes! I had a problem with my name growing up because it did not have more syllables. I know, crazy, but I love it now and wouldn’t change it if I got paid to; then again, maybe I would consider it for a tax-free cool million. Nah!

See, I have always believed if I had nothing else, I had my name, my character summed up in a nutshell, representing me when I am not present in the flesh, sort of like a business card.

I quickly got over her ignorant remark and asked God to forgive her cause she clearly, did not understand that her words or actions could influence others and turn a person’s life upside down.

Besides, I know, and God knows my name.

Over my life, I have learned people will attempt to write your narrative to suit their desires of how they wish to perceive you instead of getting to know the nonfiction version of someone or something.

It’s just unbelievable how people are always so quick to spread untruths to make themselves feel good. Anyhow a name, brand, company is the sum of its character (products and services).

A business name

A business name and its logo represent the character behind the brand.

The name and visuals draw attention to the company or person and are, in most cases, if not all, the deciding factor if one should buy into the brand or try out the product.

Buyers first see or hear the product advertised via radio, television, magazines, and social media. They may or may not click the offer button or google the name and buy.

Once they like the products or services, the name becomes the face of the brand or business but, the quality of the products or services keeps consumers coming back for more at any cost.

The quality behind the name

Take this Hermes silk top and this power red yet sexy Escada skirt that will forever hang in my closet. Why? Not so much for the name per se. But because I love them, the quality of the materials, the classic silhouette and print, and their versatility.

Are you beginning to see why someone questioning my name, my character, my identity would tick me off? LOL

But like with poetry and painting, people will have their preconceived notions and interpretations of what the author is conveying or what the artist’s thoughts were behind the painting.
Sometimes that can be good if that is what the artist wanted but sometimes, in real-life, with people, it can be harmful to assume.

In my blog, the business look has changed as my life has changed. But the intention behind the concept has not.

Take Dominos. It started with the name Domino’s Pizza, offering a variety of pizza toppings and crust options. As the menu evolved, adding sandwiches and other products, so did the name.

However, some companies’ names are better left alone IHOP as an example. IHOP, the International House of Pancakes attempted to change its name to IHOB, International House of Burgers. Now, I will say, their buffalo chicken sandwich is delicious, but in the twenty-plus years of eating there, I have chosen to eat their airy, fluffy pancakes on most visits.

Adding products or services to your brand or business is a great way to expand your brand, reach and help others, but what I found most difficult in building my brand/business is choosing which product to be the star. Should it be my books or my story of how I have overcome adversity?

I’ve struggled, questioning if I should have two separate entities or merge the two things I wake up passionate about; writing and helping others together (blog).

Escada Jumpsuit

Though my name is important to my brand, it helps build a relationship with my readers but getting the right message out is most valuable, and your sis intentions. Should my name never be remembered, but something I said or wrote is, I have served my purpose, met my exceptions, and won.

Because if I changed my name to Michelle or Kenya, it wouldn’t erase my life experiences or my desire to inspire others through writing books or blog posts. And like those restaurants I have mentioned above, I have my special recipe to offer sisters like us that encourages us to win.

Whichever flower you choose to be BLOOM!

Cracks in the Pavement series by Dawn Dean
Books on Amazon.com

And check out your sister YouTube spot Dawn Dean Sisters Like Us Win.

-Dawn

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4 Comments

  1. The article was well-written and very insightful, Dawn. Our product or service should always be geared towards enhancing the familiarity of our name. So, it should always be quality over quantity, the additions that will help bring about the desired result. Congratulations on your success thus far, and may it continue to exceed your highest expectations.

    1. Thank you for visiting us! We appreciate your kind words and for have taking the time to read our blog post(s) and leaving a comment. Our goal is to inform and inspire our readers and hope you left with something that you can apply to your life. Aspire to inspire!

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